Tullamore D.E.W.
To celebrate the rebirth of communities across the globe Tullamore D.E.W commissioned me to re-imagine the Tullamore D.E.W. Phoenix as well as releasing a rare bottle of Tullamore D.E.W. Phoenix Single Batch from their liquid archives. The mythical Phoenix, the symbol of rebirth and regeneration is of huge significance to Tullamore. It is featured on the town’s coat of arms honouring the courageous rebuilding of the town after it was largely destroyed by a fire following a devastating hot air balloon accident in 1785. The phoenix icon features at the entrance to the distillery, on the distillery logo and on the distillery’s pagoda weathervanes. It is a great story of rebirth hence the phoenix playing a big role as global communities rise from the ashes of a pandemic.