Apple
Apple Pencil / iPadPro Campaign

Brief
Apple commissioned me to create two original artworks showcasing the capabilities of the Apple Pencil for the launch of the new iPad Pro.

Delivery
This project became a defining moment in my career: my first-ever digital artworks, created exclusively on the new device. Beyond producing the illustrations, I travelled to Los Angeles to film campaign footage and photography, contributing to the broader visual narrative of the launch.

Result
The campaign achieved international recognition, winning the World Illustration Awards in the Professional Advertising category. This collaboration not only introduced me to a new creative medium but also highlighted the expressive power of digital drawing at a pivotal point in its development.